The brief

First impressions also count for the inbox

Today more than ever, due to the high quantity of information we receive on so many channels, it is imperative to create a transparent relationship with customers and be informative of the content that will be available for them. The inbox is a crowded place.

 

REMEMBER: START WITH THE BUSINESS PROBLEM HERE AND FLIP IT TO THE CONSUMER PERSPECTIVE.

USE STORY TELLING FRAMEWORKS TO DEVELOP IT

Retain users on the mailing list by making a double opt-in.

Development

Quirky code and constraints

Today more than ever, due to the high quantity of information we receive on so many channels, it is imperative to create a transparent relationship with customers and be informative of the content that will be available for them. The inbox is a crowded place.