The brief

First impressions also count for the inbox

Today more than ever, due to the high quantity of information we receive on so many channels, it is imperative to create a transparent relationship with customers and be informative of the content that will be available for them. The inbox is a crowded place.

The client wanted to increase engagement with the mailing list increasing the quantity of qualified leads. The customers on the other hand want more transparency and a preview of what they were receiving. Through research, we discovered that content is the primary reason clients want to receive the newslellter. Retain users on the mailing list by making a double opt-in.

Story telling frameworks?

Accessible code and semantic elements for screen readers.

Maintaining good SEO practices.

Development

Quirky code and constraints

Today more than ever, due to the high quantity of information we receive on so many channels, it is imperative to create a transparent relationship with customers and be informative of the content that will be available for them. The inbox is a crowded place.