The Brief

Enhancing the customer experience through creativity

After an extensive itinerary through countries of Central and South Americas, this group of travelers flying by private jet and originally coming from the United States, finally reached the closing destination for their trip.

The Brazilian city of Rio de Janeiro was chosen to be the place where this journey would be concluded. Among events and tours, the inbound tour operations team involved in this job had prepared a warm welcoming for the guests on their last stop before returning home. They were offered a pair of Havaianas, the genuine Brazilian flip flop brand established in the 60s, which is by itself is has emblematic position in the culture of the country.

I was given the task to create the visual assets to backup this reception, hence two welcome card designs were requested. They should express the casual and relaxed atmosphere facet of the Cariocas (demonym of the Rio natives), avoiding the typical overused clich├ęs of the city of Rio de Janeiro. Please read more about the development phase below.

Breaking down the process

Research, development and printing

I started my research looking for elements that could fit the tropical and casual moods suggested by the client and by the occasion itself. Later, aspects of the Brazilian fauna were incorporated to my prior findings. At last, on the back of each card, an almost transparent wavy pattern was added as a very subtle resemblance to the Ipanema boardwalk. The choice of colors was inspired by references of floral themes and the Carmen Miranda colorful fruit hats, used during her later career.

Two models of cards were produced so that both guests who were traveling either alone or as a couple could have received an instance each.

The chosen output format was of the A6 paper size, for its versatility and adequate fit to the constraints set by the client and its later presentation circumstances, inside envelopes. This dimensions are also handy when dealing Brazilian printers. The material used was the Ningbo paper with a 300g/m2 grammage and matte coating for protection and visual effect. The whole material was a result of digital printing process due to its low quantity of 200 copies.